The Shape of Things to Come

Jonathan Ive and the Future of Apple – The New Yorker.

Fascinating read!

⭐️

Apple Designer Jonathan Ive Talks About Steve Jobs and New Products

“So much has been written about Steve, and I don’t recognize my friend in much of it. Yes, he had a surgically precise opinion. Yes, it could sting. Yes, he constantly questioned. ‘Is this good enough? Is this right?’ but he was so clever. His ideas were bold and magnificent. They could suck the air from the room. And when the ideas didn’t come, he decided to believe we would eventually make something great. And, oh, the joy of getting there!”

via Apple Designer Jonathan Ive Talks About Steve Jobs and New Products – TIME.

Fascinating interview.

Jony Ive: The man behind Apple’s magic curtain

“I’ve said this before, but simplicity is, well, it goes back to … you’re trying to define the essence of something and come up with a solution that seems utterly inevitable and obvious,” he says. “I think a lot of people see simplicity as the lack of clutter. And that’s not the case at all. True simplicity is, well, you just keep on going and going until you get to the point where you go, ‘Yeah, well, of course.’ Where there’s no rational alternative.”

via Jony Ive: The man behind Apple’s magic curtain.